Choosing keywords for an article is one of the most important and difficult steps in writing it, and it is the most confusing step for the writer or content creator when he decides to start preparing the article.
Of course, this process will not occupy this great importance except for its great impact on the spread of content, whether written or video.
In this article from forbesau, we learn what keywords are and how important they are to the content, and we will learn about the best free and paid keyword tools, which facilitate the selection of the best keywords that can be targeted.
Of course, we will discuss many important details about keywords that we think will be very useful to you.
What are the keywords
Also called keywords or Tags, they are the lifeblood of your content, as they are the most responsible for the process of search engines identifying the article and displaying it in the results of related searches.
And what is meant by keywords are the words that the user uses when searching the Internet, for example, when you want to buy a new mobile phone, you will open the Google search engine, for example, and you will type keywords such as:
- Latest mobiles.
- inexpensive phones.
- The best types of mobiles for economy class.
- Apple's latest releases (for example).
- Comparison of economy class mobile phones for 2023.
- Mobile phone prices in Australia.
- Samsung's best releases.
- The latest mobile phone models of 2023.
- The cheapest Xiaomi phones (for example).
All of these terms are suitable keywords to search if your content is about mobiles and their types, and each field has a large set of key phrases that can be relied upon in an article.
Marketing studies have shown that about 50% of customers search for products online to gather information about them before purchasing them.
Thus, writing articles targeting those phrases can be very useful for your blog that you are interested in attracting readers, and also become very useful if you want to promote a specific product through your blog.
The process of choosing the right words for your content plays the biggest role in your article appearing in an advanced position in Google search.
You will definitely get more visits to your blog when your articles rank high in search engines, so we write this article to show you how to choose the right words while showing the best keyword tools of the year.
The importance of keywords for blogs and search engines
Some marketing campaigns rely entirely on keywords, where marketers learn about the most important needs of their potential customers, and they can learn how much the audience is willing to buy a particular product, and thus they can determine when and how to launch the marketing campaign and its plan in full.
In addition to including the right keywords within their campaigns, whether it is free content such as a blog article or a paid advertisement through search engines, these words become the biggest factor in the visibility of their content to potential customers, who are looking for those words of course.
Also, the keywords used by the user reveal a lot of information about him, and the purpose of this search, and thus you can get to know the personality of your potential customers or readers who follow your blog.
This is useful in preparing content or defining your commercial and marketing strategy, it depends on the types of keywords that the customer uses and which we will learn about in the article.
Types of Keywords
Keywords vary depending on the user, one person may search with a single search word while another person searches with a long search term.
There are several methods, each with some advantages and disadvantages, which a content creator should consider carefully to choose the one that best suits their blog and attracts the reader who follows it.
So we provide a complete guide to know the types of keywords and how to choose between them below.
a)Short Keywords
They are also called generic keywords, as they generally refer to a research topic without specification.
It usually consists of one or two words and may reach a maximum of three words, which opens a wide scope for research and a large number of results, as there is no specification for what the researcher asks to know.
For example, when a user searches for the word “search engines” it is a very short and general keyword, it may include searching for how search engine optimization or how search engines work, or the best search engines.
Therefore, targeting this word will ensure that the writer appears in many searches, but it will enter into very fierce competition over the order of its appearance in these results.
Since the number of searches for it is a lot and the number of blogs written about it is very large, some research studies have shown that searches of this type constitute about 20% of the total searches.
b)Medium Keywords
This type usually consists of three or four words and in rare cases, it may reach five words, and this type of keyword phrase carries some degree of personalization and specification of what the user is searching for, so they are among the most suitable words for most blogs.
This type of semantic phrase is characterized by having a medium search rate in addition to a medium competition rate.
This type of keyword is intended to attract a specific customer group, and medium keyword targeting combines coverage of a relatively open field of research with less competition.
c)Long Keywords
This type differs from its predecessors in that it is more specific and personalized and therefore is the least used word in searches, but it guarantees a low competition volume, which is reflected in the blog with more visits.
But these terms need to be carefully chosen to appear in as many searches as possible, and marketing blogs usually resort to this type of word.
Are Long Keywords Better Than Short Keywords
The choice between the different types of keyword phrases depends on the nature of the blog, the nature of the content you provide, and the purpose of the current content.
If the writer wants more exposure and more visibility in the results of more searches for their brand name or blog.
He should use short generic keywords, as they occupy the largest proportion of searches, but you should pay attention to the amount of intense competition he has, and it should be noted that in most cases this type will not lead to many visits to articles.
However, if the blog is specialized in a specific topic and has a well-competitive readership, then targeting medium keywords may be desirable as it combines somewhat broad search results with less competition volume than short words.
While long keywords become the most appropriate choices for most blogs that seek to attract a large number of visitors, the percentage of visits to articles of this type is 3 to 5 times more than articles with short keywords.
Long keywords are more popular and more preferred for most blogs and websites, especially commercial ones.
Keyword Tools Most Important
After we learned the importance of choosing the appropriate keywords for the content, we knew that they are the biggest factor in the extent of the appearance of the blog or business, which makes it a cornerstone in the success of this activity or content.
Now comes the role of the most famous question in the world of content makers, which is from where do we get the keywords and how do we know their suitability for the blog or business?
This is provided by keyword sites and tools spread across the Internet, which carry a lot of helpful features to achieve the development of strategies for writers, bloggers, and marketers, and the details of these tools can be identified in the following lines.
First Best Paid Keyword Tools 2023
Many people prefer to use paid tools to achieve their marketing goals in the belief that paid products offer more value and better service than free tools.
And their view may be correct in some matters, and in any case, we will review a group of the most important paid or partially paid keyword tools as follows.
1)SEMrush
Unlike most free tools, SEMrush does not provide a list of suitable keywords but rather offers you 10-15 keywords that your competitors can rely on.
It also shows the CPC price that you will get when you click on the ads included in your article by target country.
In addition to analyzing the strength of competition for suggested keywords with long keyword suggestions that provide solutions and answers to customer questions about the topic of the article.
2)KWFinder
KWFinder provides powerful suggestions for suitable keywords with weak competitive strength, making it easier for bloggers to rank well among Google search results.
It also provides accurate statistical results as per competitor analysis and targeting, in addition to a simple interface that is easy to use and navigate.
3)Long Tail Pro
A lot of marketers and bloggers resort to targeting long keywords, which is the main feature that Long Tail Pro relies on.
Long Tail Pro suggests long, detailed, and accurate keywords that target your audience, so it's one of the most important tools for niche sites.
4)SpyFu
SpyFu is one of the best and most important keyword tools that provide the most accurate statistics for strategic analysis of competitors.
It also makes suggestions for suitable keywords that competitors did not pay attention to and did not properly exploit, which provides superiority over competitors by exploiting those wasted words.
Top 7 Free Keyword Extraction Tools
Some believe that they can only get suitable keywords or analyze the words used by competitors if paid tools are used.
Some may suffer from the financial inability to afford these paid tools, but there is no need to despair, as there are many good tools that provide this service completely free of charge, and there are some tools that provide a free part and a paid part.
Below we review some of the most important free tools that provide keyword research and analysis services:
1)Keyword Generator
Keyword Generator suggests 150 keyword suggestions to target when entering the topic you want to write about.
For example, if you own a sports blog, and you type in the word “sports equipment,” the tool will suggest 150 search phrases that can be used for your article.
Not only that, but it also gives you the difficulty percentage to compete on each of those suggestions, and can even select the country you want to target to get the most accurate results possible.
2)MerchantWords
MerchantWords is so perfect for e-commerce website owners that it bases its keyword suggestions on the millions of searches that have been conducted on the global Amazon website.
It also provides a monthly search analysis of those keywords while providing the user with some marketing suggestions based on that data.
3)Google Trends
Google Trends is one of the most important free tools launched by Google, and it is one of the most popular free keyword tools around the world, and this tool aims to show the popularity of the keywords you want to target in each month of the year.
If you own a tech blog and want to write about apple releases, for example, by referring to Google Trends, you will discover that the most searches for these keywords come in October of each year.
It is the date of the release of the company's new phone, which is one of the most important factors in helping to develop a content strategy and arrange its plan for the year.
4)TagCrowd
Unfortunately, TagCrowd is not gaining much popularity despite its great features, as it provides the ability to know the strength of the keyword search you want and the percentage of competition for it.
It also provides an analysis of the words used by competitors, in addition to the ease of dealing with this tool and suitable for its destination even for beginners.
5)Keyword Sheeter
Keyword Sheeter This tool brings up around 1000 suggestions for suitable keyword phrases, just when you type in the keyword you want to write about.
For example, if you type in the search box for the tool the word “mobiles”, the tool will suggest about 1,000 keywords that you can use to write on this topic.
It also shows you which of these suggestions may be positive and which may not be as important, but it does not allow you to analyze competitors or the popularity of words in the search.
6)google keyword planner
The google keyword planner is one of the most popular keyword tools, and this tool gives the best statistical results for the target keyword as it comes from Google itself.
It accurately shows the search volume on this word and how difficult it is to compete and use it with competitors.
It also shows the cost of ads and a lot of important information, and Google is always developing this tool to provide the most accurate and useful statistics to the user.
7)Ubersuggest
Ubersuggest This tool allows you to do a complete scan of your blog or site, as well as suggest the best words to target based on the words you are interested in.
This site also shows the most visited countries for your website with the search volume for each of the suggested words.
Easiest Way to Get Keywords
The methods of finding suitable tags are not limited to keyword tools only, but some of the traditional methods and means that rely entirely on the human element are famous for obtaining search words.
Most of these methods are based on the idea that every question that the blogger might have is a keyword project that he might benefit from for his content.
If the blogger finds it difficult to use keyword tools, he can just go to the Google search box, and he will see the many free suggestions that this great search engine offers him.
All the content creator has to do is click on the search box and type any keyword of their domain and Google will automatically start serving you some short or medium keywords.
The content creator can also follow effective brainstorming strategies to find the best suitable words, and he can do this method on his own or with the help of some of his friends or those interested in the same field.
Content creators can also benefit from Google ads completely free of charge, of course, it is not intended to place an ad in Google!!
But you can, for example, write any keyword from the blogging field and then notice the paid ads that appear at the top of the results page, which target strong keywords that you can benefit from or extract ideas from.
Keywords are also easily extracted from the trending content across different social media sites. It is no secret these days that the trending content on these sites is what drives most people.
Most readers and customers are after trends and popular content, so it is smart to take advantage of this free resource, which allows you to interact with the audience more.
How to Distribute Keywords in the Article
Correct distribution of keywords within the article increases the chances of them appearing in Google search results since in principle the article keyword should be mentioned several times evenly throughout the article.
So that they do not get crowded in one place of the article by not mentioning it in most parts of the article, taking care not to over-state it so as not to be counterproductive.
It is preferable to mention the keyword of the article in the title, introduction, conclusion, and some main and sub-headings, as these titles are the core of the article, and search engines recognize them.
These words are also placed outside the body of the article, they must be placed in the prominent image of the article and must be placed in the article's meta description, in addition to the need to mention the article's keyword in its link.
Tips to Choose the Right Keywords
All bloggers and all content marketers strive to get the best keywords suitable for their strategic goals, which will certainly reflect positively on their activity.
This goal can be easily achieved if the blogger keeps a few things in mind as follows:
a)Audience: The professional blogger puts himself in the shoes of the customer as he thinks if he switches from the site of the owner of the blog, blogger, or business owner to the site of the audience.
What would he prefer to find in this content? Or what would attract this client to the article they want to write?
In order to successfully implement this strategy, the blogger must define the personality of his audience well so that he can think from his position and his point of view.
b)Competitors: The owner of the smart blog or blogger follows the content of his competitors and gets to know their target keywords, which helps the blogger to renew his ideas and elicit influential points in the target content.
Every blogger should identify the most important competitors, and write a detailed list and the most important competitors interested in the same field.
c)Type of keywords: Long keywords are characterized by the presence of a small number of searches around them, and despite that, they are the types of words that attract actual visits to the site or blog, but you should pay attention to choosing the appropriate phrase accurately, answering the audience’s questions.
d)Results: The role of the blogger does not stop only when choosing keywords, but you must continue to follow up on the results of those words and try to develop them permanently, as there are always several phrases and words that are suitable for targeting, and that are targeted by competitors, which is what must always be seen and the content developed accordingly.
e)Keyword Tools: There are many traditional and human ways to choose the appropriate key phrases, but it should not be limited to them only, but electronic tools must be used to choose those phrases.
And that, as these means allow multiple advantages such as analyzing competitors and clarifying how difficult it is to compete for every word, which human methods do not provide, of course.
Keyword tools are very important in the world of content industry and blogging, so we were not able in one article to mention all the details of each tool or the vast sea of keywords, but we hope that the article has provided you with some benefit as a step in the knowledge ladder provided by the site.
