Why is Google not finding my website

Google is the primary way people find businesses on the Internet. In order to be found, your company's website must appear on the first page of Google. 90% of all Google clicks don't go past the first page. 

It's frustrating that your site doesn't rank on the first page, or it doesn't rank at all. Here you must fill in this gap so that your site appears where it should appear. If you are not getting the results you want from your website? It is possible that one or more of the reasons we will mention in this article.

So let's dive into the six reasons and learn how to handle the problem professionally.

Why is Google not finding my website

Your site has not been indexed from a sitemap

If your website doesn't show up in Google, it's possible that your sitemap hasn't been crawled for one reason or another yet. Sitemaps are usually XML files that show to Google's web crawler (Googlebot) the structure and location of each URL on a website.

We will mention three reasons that are more common for a poorly indexed website a completely new website, a new domain, or a lack of new content. Also over the years of Google's algorithm updates, Google favors websites that have already been indexed and it can take anywhere from two to four months to notice completely new URLs.

Here's the solution to fix the issue:

  • Check if your sitemap is indexed in Google Search Console (GSC). Google will not allow you to display any URLs in search engine results pages (SERPs) if you do not know your website exists. GSC allows you to manually submit a sitemap for indexing whenever you want and is free for all users.
  • Mastering interlinked content (internal links). Another reason why your site may not appear in search results is that your content is completely unrelated to each other. Valuable content provides an informative user experience, which is what Google's algorithms crawl. Update your content regularly with links to and from existing blog posts.
  • Regularly posting content. Google considers new content to be more reliable because it is more likely to be based on the latest available information, about being published at least once a month but more accurately being published once a week or more.

Few words and poor content

The second reason why your website does not appear in Google search results is that it contains few words. This results in a lack of useful information in the content. This gives the impression that the content is not useful to users and therefore Google will not prioritize it.

Here you must ask yourself how well to be creative in preparing long and valuable content. Today the gold standard for content contains 2000 words, so it was not considered enough to publish 300 to 500 words in each content to get a good ranking and maintain Visitor interaction.

Here are the most important ways to deal with a lack of words and poor content:

  • Aim to write at least 1,000 words per article. Google's algorithms are more accurate than they used to be, meaning that 1,000 words per blog post is enough to get your content to appear on the first Google pages. If you do not have the ability to create content that efficiently, you can contract with an agency or freelancer to produce regular and valuable content.
  • Update old content regularly. If you've been a blogger and have had your own site for years already, you likely have many posts that need updating. Do an SEO content audit to see how to revitalize old posts. For example, you can clarify existing paragraphs or add a "Frequently Asked Questions" section at the bottom of the post.

Slow loading of your website

Google gives preference to websites with fast loading, and the faster your website loads the faster it appears in Google, slow loading websites may not be ranked either.

Quite simply, you can tell if your site is loading very slowly. If your site takes more than four to five seconds to load, consider it too slow. If it takes more than 1 second, it is still suboptimal. Google's algorithms prefer mobile-friendly websites that load in three seconds or less, so the faster your pages load, the better.

Here we mention two simple ways to improve your page loading speed:

  • Adhere to your website's image standard. You can do this using unpaid software or image compression sites. Also, content management systems (CMSs) can help you automatically format your images into web-compatible formats.
  • Compress CSS and JavaScript files. The more you compress CSS and JavaScript files and place them in specific areas of your website, the faster your site will load.

Does SEO need to be updated

As you know, we are in the middle of 2022, and it is unacceptable to use outdated SEO practices. This is based on the theory of H1 keyword stuffing and the body of content is enough to rank your site with Google.

It now requires SEOs, small business owners, and bloggers to understand best practices and methods for SEO and follow Google updates on this. If you are still using old practices like keyword stuffing and relying on backlinks, the result will be negative in terms of visibility and difficulty in ranking your site.

We are going to list three SEO methods to use instead:

  • Craft the content on the page efficiently. Keep in mind that content is not just about putting words on a page. You must have the ability to logically link the headline, sub-headers, paragraphs, conclusion, and call-to-action (CTA) should all flow logically. This helps Google notice which parts of your page are relevant to certain search queries as well.
  • Use relevant link text for internal links. One of the main pillars of SEO is internal links, but that doesn't mean using internal links in a haphazard way, try as much as possible to use the blog post's H1 as the anchor text in your new blog post. That is, Google Roberts can easily crawl into the post when the link text is relevant.
  • Choose your blog post titles carefully. The hardest thing for bloggers is writing titles, so they are the key to success in Google searches, so keep in mind that three out of four readers will click on your content to get the title alone.

The organizational structure of your website is bad

You have to understand what the organizational structure of your site is. Which includes site structure from everything from how your blog posts are categorized to URL structure and average URL length.

There are a lot of tools that help you create compelling titles for your posts, for example, such as HubSpot tools and Ahrefs. It is also advised to rely on yourself in choosing compelling titles for your publications.

Keep in mind that you improve your site for readers before Google. Because readers scan SERPs for logical links. If the URL is not clear or confusing, users will exit it for an easier search result.

Here are the most important ways to maintain a strong website structure:

  • Support for a 'flat' website structure. A flat website structure is the structure of an SEO-friendly website. Flat means that your content is broadly organized into multiple categories rather than specific categories. Flat structuring opposes deep structuring, which requires more clicks per page to reach specific URLs. Look at your content and ask yourself how each blog post might fit into a general category.
  • Keep URLs as short as possible. The shorter the URLs, the faster they are understood by Google and readers. And shorter URLs make social media sharing simpler.

Aren’t blogging frequently

The final reason your site doesn't rank well is that you don't blog frequently. If you don't blog at least once or twice a month, Google doesn't tend to index your site. They see your website as an unreliable source of information and won't take it seriously.

Google wants to show users relevant, valuable, and high-quality content that has been recently published. It's easiest to give Google what it wants if you have a content marketing plan and stay balanced with it over time.

To save your time, we make recommendations on how to blog more often:

  • Create and maintain a content calendar. In other words, you have a plan in which you specify what should be published and how many articles will be published each month. So set aside time to create posts for at least one month.
  • Focus on quality more than quantity. In short, writing three or four high-value and impressive publications over 1,000 words is a hundred times better than publishing 15 low-quality articles less than 1,000 words.

The Bottom Line (Conclusion)

We will answer what people ask in Google searches: Why does my website not appear on Google?

  1. Make sure your sitemap is indexed.
  2. Write a minimum of 1,000 words of content per page.
  3. Maintain optimum site speed.
  4. Use modern SEO practices.
  5. Maintain a clean site structure.
  6. Blog at least once or twice a month.

Need Help with SEO

Contact us for more inquiries about your search engine optimization (SEO).

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